--- title: GL events UK partners with Live Nation for Co-op Food date: 2018-07-18T12:30:00+01:00 author: isabel.dudley canonical_url: "https://www.glevents.co.uk/news/live-nation-temporary-structures-co-op" section: News --- [ Back to overview ](https://www.glevents.co.uk/news) Copy Company News 18 | 07 | 18 # GL events UK partners with Live Nation for Co-op Food ![CO OP Download 01](https://www.glevents.co.uk/uploads/images/News/Company-News/_1300x487_crop_center-center_none/CO-OP-Download-01.jpg) GL events UK has seen a steady increase in companies using temporary structures to either activate their brands at festivals, or to position themselves in front of a festival audience. This is a growing trend and one which specifically benefits temporary structure companies, as well as wider infrastructure businesses, such as GL events. Inevitably, an activation needs a high-quality space to allow the brand to create an experience, be it experiential, retail, or both. One of the most visible examples of this has been the partnership with [Live Nation](https://www.livenation.co.uk/), working collaboratively with [Co-op Food](https://food.coop.co.uk/) to create supermarket retail outlets across a number of its festivals. The partnership has seen GL events create the infrastructures at [Download](https://downloadfestival.co.uk/) and [Latitude](https://www.latitudefestival.com/) festivals, and represents the first branded supermarket to enter the UK festival scene. ![CO OP Download 29](https://www.glevents.co.uk/uploads/images/News/Company-News/_1024xAUTO_crop_center-center_none/CO-OP-Download-29.jpg) ![CO OP Download 06](https://www.glevents.co.uk/uploads/images/News/Company-News/_1024xAUTO_crop_center-center_none/CO-OP-Download-06.jpg) ![CO OP Download 10](https://www.glevents.co.uk/uploads/images/News/Company-News/_1024xAUTO_crop_center-center_none/CO-OP-Download-10.jpg) ![CO OP Download 21](https://www.glevents.co.uk/uploads/images/News/Company-News/_1024xAUTO_crop_center-center_none/CO-OP-Download-21.jpg) Previous Next The activation from Live Nation and Co-op has taken this wider trend and extended it to meet the needs of the UK festival market and its visitors. Stock is tailored to the specific audiences that attend each festival and the unit takes on a more rustic look in keeping with the outdoor environment, whilst still showing off the Co-op’s stores in the best light. GL events has long tracked the move to premium in many outdoor events, and is seeing more and more festivals looking to source high quality [infrastructure](https://www.glevents.co.uk/products), specifically around hospitality areas, but also through their brand relationships – a fully functional supermarket is just one example of this. Each of the units had chiller areas, checkout tills, recycling areas, and even an in-house DJ at some events. For GL events UK, this is a great partnership between organiser, brand and infrastructure support, that creates a rewarding experience for the visitor. [ Contact us to discuss your next event ](https://www.glevents.co.uk/contact-us) Images by Sportcel [ Back to overview ](https://www.glevents.co.uk/news) Copy Recent news [21 | 07 | 26 ![NOEA sponsor 2](https://www.glevents.co.uk/uploads/images/_880x524_crop_center-center_none/NOEA-sponsor-2.jpg) Industry Leaders Back NOEA Training Day as Sponsorship Partners Confirmed ](https://www.glevents.co.uk/news/noea-training-day-sponsorship) [29 | 01 | 26 ![A6e84b29 2fc3 4131 9c58 99586db6e4ac](https://www.glevents.co.uk/uploads/images/_880x524_crop_center-center_none/a6e84b29-2fc3-4131-9c58-99586db6e4ac.jpg) GL events announces a 7.4% increase in revenue in 2025 ](https://www.glevents.co.uk/news/gl-events-group-announces-2025-results) [08 | 01 | 26 ![Scott Angela Handshake Banner](https://www.glevents.co.uk/uploads/images/_880x524_crop_center-center_none/Scott-Angela-Handshake-Banner.jpg) GL events UK announces appointment of new Managing Director at Field and Lawn ](https://www.glevents.co.uk/news/gl-events-uk-announces-appointment-of-managing-director-at-field-and-lawn) [05 | 08 | 25 ![GL Events Blackpool FC 31 07 25 3](https://www.glevents.co.uk/uploads/images/News/Blackpool-FC-Phase-1/_880x524_crop_center-center_none/GL-Events-Blackpool-FC-31.07.25-3.jpg) GL events UK and Blackpool FC ](https://www.glevents.co.uk/news/gl-events-uk-and-blackpool-fc-2)