GL events UK showcased a complete premium event infrastructure and overlay solution at The Cheltenham Festival 2020, supplying temporary spectator grandstands as well as diverse temporary structures that were designed, installed, styled and finished to an outstanding standard.
Hospitality zones, The Orchard and The Courtyard, featured innovative and improved design including the Festival’s popular new exclusive hospitality pods. These new additions were the result of a concept inspired by the Cotswolds and developed to offer a luxurious informal atmosphere and relaxed dining experience, defined by their natural finishes and social terraces, ideal for soaking up the atmosphere from the heart of the event’s social space.
The Festival’s iconic triple-deck Parade Ring viewing boxes were even more stylish and luxurious than ever, featuring enhanced internal fit-out, brand new glass handrails and upgraded furniture; while its retail zone, The Village, was characterised by GL events’ signature styish design and quality product.
GL events UK unveiled its new Vertex structure at Cheltenham Festival 2020. This triangular prism-shaped structure was finished with transparent walls and colourful lighting to provide an enticing entrance into The Park, a new addition to the Festival. Within this enclosure, we installed structures including a dancefloor cover, a young members’ bar and various brand activation venues to complete an area designed to appeal to younger generations of racegoer.
The bespoke Magners bar created by GL events within The Park featured a rustic, orchard theme and timber cladding in line with the cider giant’s branding. Elsewhere, we created a striking pair of giant branded bars in the ever-popular Guiness village.
GL events raised the bar across the event in terms of styling and finish. Its interior walling system was upgraded to offer an even higher quality, superior finish that supported its bold creative colour schemes and theming. Bespoke graphic design from GL events’ team of event design creatives completed walls, windows and gables to truly characterise, enliven and complete a wide range of venues.
Finally, GL events’ premium temporary seating made its debut appearance at the event. To mark this evolution in its collaboration with Jockey Club Racecourses at Cheltenham Festival, GL events installed a pair of Peregrine grandstands – the Best Mate and Head On spectator facilities, featuring integrated roofs and transparent skins to enhance spectators’ viewing experience in all weather conditions.