GL events Snowdens created a media hub that hosted over 2,000 journalists in Yorkshire at the weekend for the ‘Grand Depart’ of this year’s Tour de France, which is broadcast to 190 countries by 85 TV channels ensuring a worldwide audience of three billion.
Situated in Leeds on the Wellington Place development, the 5,400sqm state-of-the-art facility housed reporters, photographers and cameramen from all over the world as well as over 800 branded race vehicles used during the road cycling race.
Snowdens had just five-days to build the various structures and marquees that were used through the event with the site itself proving to be the biggest challenge.
“The site at Welling Place was part car park, part waste ground so the first issue was to solve the differing status of the location as the marquees were on all different levels,” explains Keith Bishop, Director of GL events Snowdens.
With 22 teams competing, 198 cyclists set off from the Tour de France startline, heading for the gruelling challenge of the next 22 days before arriving in Paris on 27th July, covering 3,664km over the course of the 21-stage race. Each day’s ‘stage’ lasts up to five-and a half hours and covers 225km.