GL events UK has confirmed its support for The Festival Vision: 2025 initiative, as part of its own commitment to a more sustainable and environmentally friendly industry. Its involvement follows several initiatives from the business over the last 18 months, all of which have sought to raise sustainability upon the industry agenda.
The Festival Vision: 2025 crowdfunding campaign was launched by not-for-profit group Powerful Thinking, to support the UK live events industry in providing leadership action on climate change.
Powerful Thinking announced last month that it had hit its target to fund the campaign, thanks to contributions from like-minded businesses within the industry.
Support from GL events, as well as many other forward-thinking businesses within the events industry, will enable the creation of an up-to-date The Show Must Go On report. The report will encourage the UK festival industry to reduce CO2 emissions by 50 per cent by 2025, in key areas of energy, resource management, water, food and drink, travel and transport, and governance.
“The response from the industry has been outstanding and has allowed us to increase our initial crowdfunding target by £10,000,” commented Chris Johnson, Chair of Powerful Thinking. “It’s thanks to businesses like GL events, that are able and willing to support environmental action in the industry with time and investment, that we can make real progress for everyone.”
GL events UK Group Marketing Manager, Rachel Baker, added: “Sustainability is high on the agenda for many organisations and consumers, with awareness and practice increasingly addressed by individuals and businesses.
“The GL events Group, for example, launched its sustainable development policy in 2008 and, here in the UK, we go above and beyond our commitment to ISO 14000 Environmental standards; supporting local economies and communities wherever we can while measuring and addressing our impacts across as many areas of the business as possible.
“However, we believe that climate breakdown must be tackled collectively, especially in the fast-evolving events industry. That’s why we were so keen to support The Festival Vision: 2025 campaign. We recognise the potential of The Show Must Go On to inform, mobilise and transform our industry through strategic action.”