Here, you can download the inaugural Futures Forum White Paper, produced by GL events UK in partnership with the National Outdoor Events Association (NOEA).
This paper is the result of a dedicated gathering of high-profile members of the industry, who addressed the future of outdoor events and the emerging trends that will shape its future.
Areas covered by the paper include the importance of the experience economy in pushing consumers outdoors, and the role of the industry in creating bespoke and tailored event products, across every public demographic, to accommodate this trend. The paper also reports on discussions concerning the increased role of businesses and brands in outdoor events, as well as the opportunities and challenges presented.
Click the white paper cover image to download the report, and get in touch or connect with GL events on social media to join the conversation!