GL events UK collaborated with our client, Awesome Events, to provide temporary infrastructure for the London City Beach, a fun and stylish pop-up beach and multi-purpose, corporate and public event space located on The South Bank.
GL events’ solution for the experiential event specialist began with a giant platform. Upon this base, we installed nearly 1,000sqm of diverse temporary event structures. These provided a host of highly-styled venues and framed a show-stopping 200sqm white sand beach, complete with sunbathing decks, as well as a relaxed, astro-turfed garden reception area.
Awesome Events needed to hire flexible temporary structures that would allow its destination, boasting capacity for 400 to 2,000 event-goers, to be easily re-styled and reconfigured. This allowed organisers to offer everything from bottomless brunches to giant evening gatherings, thanks to its range of customisable shared parties and exclusive VIP packages.
Guests needing to take a break from sunbathing, beach games and Pimms on the lawn, could explore the fantastic set design and enjoy a range of food, drinks, entertainment and live music.
The largest of GL events’ temporary venues was an 875sqm event space, available for meetings and conferences with a difference, as well as partying in the later hours, or in case of inclement weather. This venue included a cloakroom, washrooms, a bar and dancefloor. Elsewhere, we installed myriad pagodas of various dimensions that were enticingly styled as pop-up street food stalls, cocktail bars, VIP beach huts and entertainments venues.
Images (C) Awesome Events