GL events Owen Brown was on ‘pole position’ at the weekend after creating over 17,000sqm of temporary structures for the 2014 Formula 1 Santander British Grand Prix at Silverstone. The team built 64 structures for the three-day Formula 1 event, working onsite for eleven weeks for a number of clients.
Three main areas were built for Silverstone itself – Stowe, Silverstone Six and Club Silverstone, offering hospitality suites and restaurants named after famous racing drivers, a VIP club and the Driver’s Lounge as well as kitchen and staff areas.
The team created the Farm Lawn and member’s Clubhouse for The British Racing Drivers Club (BRDC). After the success of last year’s double deck structure, the BRDC added a panoramic viewing balcony to ensure its members didn’t miss any of the weekend’s action.
For those wanting to beat the traffic and fly into the circuit, GL Owen Brown created helicopter terminals, which offered luxury landing facilities. There were also public bars, which were a mix of shapes and sizes, from a larger structure servicing the concertgoers to small ‘pop-up’ bars dotted around the circuit.
GL events Owen Brown partnered with Snoozebox to create its portable hotel accommodation, which was also used to house the team during the building and break-down period. This provided an ideal solution for GL events, one that they hope to replicate in the future.
James Anderson, Commercial Director of GL events UK, said: “The diversity of the structures that have been developed and built at Silverstone showcases GL events Owen Brown at its best. It was fantastic to be able to work with Silverstone again, especially to be a part of its 50th Grand Prix.”
It won’t be long before GL events UK is back at the Northamptonshire circuit as it’s providing VIP Hospitality and a number of trade stands and retail units for the forthcoming Silverstone Classic, held at the end of July.