GL events Snowdens stays local as it supplies Britain’s biggest free music festival

Staff from UK marquee suppliers GL events Snowdens have completed one of the quickest builds in their 2013 calendar – at the country’s biggest free music festival, less than one mile from their headquarters.

The company provided a series of pole and tensioned Showspan tents to accommodate a series of stages and bars at the festival, which took place in Peterborough last weekend and attracted around 55,000 people.

Held to showcase unsigned bands and aimed at families, the event is held by the River Nene on Peterborough Embankment. The venue is just a five-minute drive from Snowdens’ headquarters, meaning that it took staff longer to load the lorry than it did to travel to their destination.

Snowdens’ provision included three 40ft by 160ft traditional pole tents and two Showspan tensioned tents, which will stay in place ready for the city’s new Levity Comedy Festival, which takes place the following weekend and will feature 150 acts, including Stephen K Amos, Al Murray, Lee Nelson and Omid Djalili.

Snowdens is also supplying a further 2,000sqm frame structure to be used as the main comedy theatre, which will accommodate the expected 5,000-strong audience.

Keith Bishop, Director of GL events Snowdens, said: “The Willow Festival took place last year after a few years’ absence and I am pleased that we were able to support the event, especially as it was on our doorstep. Although the event has moved from May to July, I am glad that we can still play our part, and offer further equipment to Levity Festival.

“The event’s interesting in that it is another example of a client ordering pole tents. At the start of the year, we predicted that the cost-effectiveness and sought-after retro feel of pole tents would lead to them enjoying something of a comeback in 2013 and that is certainly proving to be the case.