GL events UK will launch a new experiential concept at the Showman’s Show, as the business showcases some of its best external and internal event infrastructure in front of the UK’s outdoor events industry this week.
The GL events team has created an English country pub within one of its premium temporary events structures, that will be on display at the Showman’s Show. This hospitable design will be bought to life by the in-house creative team at GL events, and will showcase the company’s ability to support and deliver the complete event overlay requirements of events and event managers.
“We’re inviting all of our customers to visit our stand at the Showman’s Show, and maybe find out something new about our business and the many services on offer for event designers,” commented Rachel Baker, GL events UK Group Marketing Manager. “We’ve got a great reputation for the quality of exterior infrastructure, and we’re keen to show the industry how creative we can be with the interiors of our temporary event structures.”
GL events UK has invited the industry’s most recognisable dignitaries for a casual drink at the pub, including James Heappey MP, Chair of the All Party Parliamentary Group for Events. The concept is expected to be adopted throughout 2018 among GL events’ many sporting events clients, from golf to horse racing. It will also feature in breakout and hospitality areas among the company’s exhibition and large convention clients.