GL events UK has launched a how to guide aimed at new organisers entering the events industry. The online resource features short chapters, offering advice on everything from marketing and ticket sales, to legal matters and sponsorship; all presented through the voices of event professionals who have experience in creating and producing new events.
The fun and engaging guide was created as a result of GL events’ ongoing research within the industry; which identified the need for more commercially-minded, collaborative relationships, and for more guidance and support to be passed on to new and fledgling event organisers. The guide is intended as a first steps document that uncovers good and bad practice, outlining some of the experiences to come for any new event.
Chapters include commentary from Louise Young (Strawberries and Creem), Lee Denny (Leefest), Nick Morgan (We are the Fair), and Gill Tee (entertee), with wide-ranging subjects including funding for new events, event technology, safety and security, supplier and sponsor relations, and marketing masterclasses. The guide includes articles, infographics, top-tips, animations and visuals, making it as entertaining as it is informative.
“We’re often approached by talented new and potential event organisers who have great ideas; but very often lack a full, 360° view of the operational logistics involved in organising an event,” commented Rachel Baker, GL events UK Group Marketing Manager. “We wanted to take our experience of commercialising events and apply this knowledge to a project that would help to nurture great ideas and develop great events.
“We’ve produced a genuinely helpful guide that’s easy to use and could support newcomers to our industry, as well as their events, giving them food for thought and directing them towards further expert advice.”